Camp Brand Goods | Brand Reimagining

To create a new and refreshing brand identity for the Canadian clothing brand Camp Brand Goods by creating branding elements and designs for the brand to use in their deliverables and website.

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Mood Board

To start off this project I began with research on how to create a new brand identity and logo for the company

Logo Ideation

After researching I began prototyping some ideas for logos based on concepts inspired from the brands creation in the Canadian Rockies

Logo Finalization

After testing out and receiving feedback on my logo concepts I landed on a Letter mark with a Mountain outline within it

Logo Finalization

After a little more exploration, I landed on a wordmark focused presentation of the logo

Deliverables

To present the new branding I created a letterhead, beanie (toque), and Tote bag mockup to showcase the new branding I had created for this brand

Style scape

To fully present the brand reimagining I had explored I created a style scape showcasing all brand elements that would be important for designers when creating new products or for updating the website

Programs used: Adobe In design, Adobe Illustrator, Adobe Photoshop

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